Office Phone:   Email:

616.414.5244 / Info@AGoodConcept.com

Sweet Temptations

Design so good you could eat it.

Objective:
Create a labeling system that can work across all of Sweet Temptations product packaging and a website with an ecommerce solution that emphasize the fact that their products are homemade.

Solution:
Bringing a fun yet strategic set of colors into the labels, Sweet Temptations is able to distinguish their ice creams and candies based on flavor. The website was a chance to show the range in homemade products through beautiful photography and enable the consumer to purchase any of the products at home in the online store.

View Sweet Temptations Website

Production:
Website/Interactive, Packaging/Signage

Engedi Salon Website

An oasis in West Michigan.

Objective:
To create a website that reflected the beliefs and needs of Engedi Salon, while maintaining the strong brand elements associated with being an Aveda
Concept Salon.

Solution:
A sleek modern website that sets a sophisticated yet fun style for salon clients; showcasing the skilled designers and the superior services this salon offers.

Visit Engedi Salon’s Website

Production:
Website/Interactive

Paradigm Jet Management

Positioning a brand to reflect their premier experience.

Objective:
Elevating the brand of a private jet charter company to communicate the elite level of their company and services.

Solution:
The retouched identity utilizes a sophisticated serif typeface, subtle gradient reflecting the horizon, and ā€œPā€ mark with an extended stroke symbolizing a jet stream to evoke the elegance of the brand. Through the use of strategic images and copy, stationery, website, brochure and aircraft inserts were developed that effectively bring about feelings of status, safety and comfort that come with flying on a Paradigm jet.

Visit ParadigmJet.com

Production:
Identity/Stationery, Literature, Website/Interactive

Herman Miller: The Design Yard Story

Herman Miller takes a unique look at how and where they work

Objective:
Tell Herman Miller’s story of extensive research, expert knowledge, and the redesign of their Design Yard in order to give people a glimpse into what Herman Miller is all about.

Solution:
To capture the look and feel of the Design Yard, and the type of work that happens there we partnered with Mark Mahaney, and The Work, which resulted in great editorial photography and videography of the spaces. Using those assets, and working with a copywriter from Herman Miller, we were able to create a small take away book, as well as a short video.

Production:
Literature, Website/Interactive

Herman Miller Scenarios 2018

Hypothetical futures help answer the question “How will work be different in 2018?”

Objective:
Design a series of tools that the Future of Work team at Herman Miller can use to expose customers to the world of scenario thinking, and stimulate deeper thoughts and reflections.

Solution:
An extensive booklet, video, and interactive presentation were developed to tell the three separate scenarios that the Future of Work team, and their experts/researchers developed.

Production:
Literature, Website/Interactive

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