Office Phone:   Email:

616.414.5244 / Info@AGoodConcept.com

Sweet Temptations

Design so good you could eat it.

Objective:
Create a labeling system that can work across all of Sweet Temptations product packaging and a website with an ecommerce solution that emphasize the fact that their products are homemade.

Solution:
Bringing a fun yet strategic set of colors into the labels, Sweet Temptations is able to distinguish their ice creams and candies based on flavor. The website was a chance to show the range in homemade products through beautiful photography and enable the consumer to purchase any of the products at home in the online store.

View Sweet Temptations Website

Production:
Website/Interactive, Packaging/Signage

Skoops

Homemade treats and good eats.

Objective:
Refresh the Skoops branding, signage, and menu board strategy.

Solution:
A hometown favorite, Skoops has been making ice cream and offering favorites like coney dogs for over 20 years. A Skoops brand refresh was necessary to better align its branding with its sister stores, improve the customer experience of navigating their lengthy menu, and make it easy for Skoops to update their menu board on a regular basis. We developed a new logo and signage that speaks to the fun summer nights that Skoops represents to local customers. Their menu boards were developed as chalkboards so that whenever there’s a new flavor of ice-cream, or special that they’re offering, the menu board can be updated easily. A new drive-thru sign was developed to match the new look.

Production:
Identity/Stationery, Packaging/Signage

Blueberry Haven

Great design is good for business, and good business tastes great.

Objective:
Help create a cohesive brand with and all of the pieces that a fast-growing West Michigan company needs.

Solution:
Simplified branding, with an attention to detail, helped shape Blueberry Haven into a crave-worthy company. A small-sized catalog was created that allows for the photography to speak for itself. Product packaging, playful descriptions, and pricing information round out each product. When demand and sales continually grew, it was necessary to expand product offerings, and therefore, we created a new, more robust catalog the following year.

Production:
Identity/Stationery, Catalogs, Packaging/Signage, Website/Interactive, Art Direction

Nemschoff Annual Calendar

Inspired by the meticulous craftsmanship that goes into every Nemschoff design.

Objective:
Participate in a fun, annual design contest for Herman Miller Healthcare by creating a wall-calendar to the size specifications set by previous years. The winner’s calendar design is published and distributed.

Solution:
This winning entry from 2012 is a spirited calendar featuring an interlocking pattern that was inspired by the fine craftsmanship that Nemschoff is known for. Each month comes together resembling wood joinery.

Production:
Packaging/Signage

Herman Miller Education Future of Learning

How will people learn in the future?

Objective:
The Herman Miller Education team wanted to share their research and promote discussion about learning through an interactive presentation that salespeople, dealers, and customers could utilize.

Solution:
Working with illustrator Mark Allen Miller, A visual representation was developed for each of Herman Miller Education’s five Certainties for the Future of Learning, and used in the creation of an interaction presentation. The interactive presentation was also developed into banners that could be utilized during workshops.

Production:
Identity/Stationery, Packaging/Signage, Website/Interactive, Art Direction

© Concept A Spring Lake, MI. All Rights Reserved.