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Herman Miller Small and Medium Business 2014

Furnishing high performing offices.

Objective:
Create an informative catalog for Herman Miller’s Small and Medium Business customers that shares Herman Miller’s research on how people work, and case studies of successful small and medium-sized businesses.

Solution:
A clean catalog packed with useful knowledge and furniture solutions that help offices perform at a high level by facilitating collaboration and innovation. Herman Miller’s knowledge was showcased with a series of illustrations, that were developed with Daniel Carlsten, and photography by Mark Mahaney. The end result is a smart catalog, showcasing high-quality, functional, and versatile products that will enhance and grow with your small or medium business.

Production:
Catalogs, Literature, Art Direction

Beanilla

Premium vanilla company seeks to share their passion

Objective:
Create a comprehensive story of Beanilla Company, the vanilla bean trade, and their globally sourced products into a brochure to be distributed with product shipments.

Solution:
Experiencing and using premium vanilla was a first for the studio, however it instantly raised our expectations and desire when cooking with vanilla. There are many global regions that produce vanilla, each slightly unique from one another which in turn can produce different results and taste. It’s this knowledge, global reach, and personal farming relationships of Beanilla that needed to be shared. The solution was a quaint, tangible brochure that reflected the rich qualities of Beanilla, their process, and attention to detail. A random pixel layered pattern was printed on each page to subtly hint at the vanilla bean caviar.

Production:
Literature, Catalogs

Paradigm Jet Management

Positioning a brand to reflect their premier experience.

Objective:
Elevating the brand of a private jet charter company to communicate the elite level of their company and services.

Solution:
The retouched identity utilizes a sophisticated serif typeface, subtle gradient reflecting the horizon, and “P” mark with an extended stroke symbolizing a jet stream to evoke the elegance of the brand. Through the use of strategic images and copy, stationery, website, brochure and aircraft inserts were developed that effectively bring about feelings of status, safety and comfort that come with flying on a Paradigm jet.

Visit ParadigmJet.com

Production:
Identity/Stationery, Literature, Website/Interactive

Herman Miller: The Design Yard Story

Herman Miller takes a unique look at how and where they work

Objective:
Tell Herman Miller’s story of extensive research, expert knowledge, and the redesign of their Design Yard in order to give people a glimpse into what Herman Miller is all about.

Solution:
To capture the look and feel of the Design Yard, and the type of work that happens there we partnered with Mark Mahaney, and The Work, which resulted in great editorial photography and videography of the spaces. Using those assets, and working with a copywriter from Herman Miller, we were able to create a small take away book, as well as a short video.

Production:
Literature, Website/Interactive

Herman Miller Scenarios 2018

Hypothetical futures help answer the question “How will work be different in 2018?”

Objective:
Design a series of tools that the Future of Work team at Herman Miller can use to expose customers to the world of scenario thinking, and stimulate deeper thoughts and reflections.

Solution:
An extensive booklet, video, and interactive presentation were developed to tell the three separate scenarios that the Future of Work team, and their experts/researchers developed.

Production:
Literature, Website/Interactive

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