Office Phone:   Email:

616.414.5244 / Info@AGoodConcept.com

Paradigm Jet Management

Positioning a brand to reflect their premier experience.

Objective:
Elevating the brand of a private jet charter company to communicate the elite level of their company and services.

Solution:
The retouched identity utilizes a sophisticated serif typeface, subtle gradient reflecting the horizon, and “P” mark with an extended stroke symbolizing a jet stream to evoke the elegance of the brand. Through the use of strategic images and copy, stationery, website, brochure and aircraft inserts were developed that effectively bring about feelings of status, safety and comfort that come with flying on a Paradigm jet.

Visit ParadigmJet.com

Production:
Identity/Stationery, Literature, Website/Interactive

Dangel Ladd Fortino

Local wealth management with personable service.

Objective:
As an advisor partner to Raymond James, Dangel Ladd Fortino was seeking an identity that would create a strong credible presence in the West Michigan region.

Solution:
Utilizing the iconic building in which the firm resides, the new identity for Dangel Ladd Fortino reflects a prominent and credible presence. The marketing brochure highlights the teams strategic approach to investing, while remaining human and approachable in both content and design.

Production:
Identity/Stationery, Literature, Art Direction

Skoops

Homemade treats and good eats.

Objective:
Refresh the Skoops branding, signage, and menu board strategy.

Solution:
A hometown favorite, Skoops has been making ice cream and offering favorites like coney dogs for over 20 years. A Skoops brand refresh was necessary to better align its branding with its sister stores, improve the customer experience of navigating their lengthy menu, and make it easy for Skoops to update their menu board on a regular basis. We developed a new logo and signage that speaks to the fun summer nights that Skoops represents to local customers. Their menu boards were developed as chalkboards so that whenever there’s a new flavor of ice-cream, or special that they’re offering, the menu board can be updated easily. A new drive-thru sign was developed to match the new look.

Production:
Identity/Stationery, Packaging/Signage

Herman Miller S3

A memorable and unique experience for furnishing small businesses quickly and affordably.

Objective:
Create an identity that consistently and clearly represents the S3 program while complying with Herman Miller’s brand guidelines.

Solution:
The S3 identity is a combination of S3, the S3 tagline, and Herman Miller logomark or logotype. Multiple configurations were created to use over a large
variety of mediums and applications. Herman Miller always comes first in hierarchy to express that S3 is a focus of a larger entity.

Production:
Literature, Identity/Stationery

Blueberry Haven

Great design is good for business, and good business tastes great.

Objective:
Help create a cohesive brand with and all of the pieces that a fast-growing West Michigan company needs.

Solution:
Simplified branding, with an attention to detail, helped shape Blueberry Haven into a crave-worthy company. A small-sized catalog was created that allows for the photography to speak for itself. Product packaging, playful descriptions, and pricing information round out each product. When demand and sales continually grew, it was necessary to expand product offerings, and therefore, we created a new, more robust catalog the following year.

Production:
Identity/Stationery, Catalogs, Packaging/Signage, Website/Interactive, Art Direction

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