Paradigm Jet Management
Positioning a brand to reflect their premier experience.
Elevating the brand of a private jet charter company to communicate the elite level of their company and services.
The retouched identity utilizes a sophisticated serif typeface, subtle gradient reflecting the horizon, and “P” mark with an extended stroke symbolizing a jet stream to evoke the elegance of the brand. Through the use of strategic images and copy, stationery, website, brochure and aircraft inserts were developed that effectively bring about feelings of status, safety and comfort that come with flying on a Paradigm jet.
Identity/Stationery, Literature, Website/Interactive