Office Phone:   Email:

616.414.5244 / Info@AGoodConcept.com

Herman Miller Small and Medium Business 2014

Furnishing high performing offices.

Objective:
Create an informative catalog for Herman Miller’s Small and Medium Business customers that shares Herman Miller’s research on how people work, and case studies of successful small and medium-sized businesses.

Solution:
A clean catalog packed with useful knowledge and furniture solutions that help offices perform at a high level by facilitating collaboration and innovation. Herman Miller’s knowledge was showcased with a series of illustrations, that were developed with Daniel Carlsten, and photography by Mark Mahaney. The end result is a smart catalog, showcasing high-quality, functional, and versatile products that will enhance and grow with your small or medium business.

Production:
Catalogs, Literature, Art Direction

Beanilla

Premium vanilla company seeks to share their passion

Objective:
Create a comprehensive story of Beanilla Company, the vanilla bean trade, and their globally sourced products into a brochure to be distributed with product shipments.

Solution:
Experiencing and using premium vanilla was a first for the studio, however it instantly raised our expectations and desire when cooking with vanilla. There are many global regions that produce vanilla, each slightly unique from one another which in turn can produce different results and taste. It’s this knowledge, global reach, and personal farming relationships of Beanilla that needed to be shared. The solution was a quaint, tangible brochure that reflected the rich qualities of Beanilla, their process, and attention to detail. A random pixel layered pattern was printed on each page to subtly hint at the vanilla bean caviar.

Production:
Literature, Catalogs

Blueberry Haven

Great design is good for business, and good business tastes great.

Objective:
Help create a cohesive brand with and all of the pieces that a fast-growing West Michigan company needs.

Solution:
Simplified branding, with an attention to detail, helped shape Blueberry Haven into a crave-worthy company. A small-sized catalog was created that allows for the photography to speak for itself. Product packaging, playful descriptions, and pricing information round out each product. When demand and sales continually grew, it was necessary to expand product offerings, and therefore, we created a new, more robust catalog the following year.

Production:
Identity/Stationery, Catalogs, Packaging/Signage, Website/Interactive, Art Direction

Herman Miller Pricebooks

Consolidate everything customers need to know in an easy-to-use format.

Objective:
Create a layout and design for listing all of the retail and Collection products offered by Herman Miller.

Solution:
Bound books were created to organize and house each products’ information including images, descriptions, designers, model numbers, ordering options, finish options, fabric options, dimensions, environmental information, and details to assit in ordering.

Production:
Catalogs

Herman Miller Healthcare Catalogs

Extensive catalogs that are easy to navigate.

Objective:
Provide tools that the Herman Miller and Nemschoff sales reps can use to communicate the breadth of product offering when they are selling inside and
outside of the Herman Miller Healthcare distribution channel.

Solution:
The idea book demonstrates the comprehensive breadth of product offerings. Products are organized by category for quick and easy reference.

Production:
Catalogs

© Concept A Spring Lake, MI. All Rights Reserved.